The LA Philharmonic wanted a new tagline for their new season. I wrote Moving Music Forward, which became their theme for that season and beyond. It helped position The Phil as leaders in a cutting-edge approach to the classics.
The Westfield Century City Mall is undergoing a major transformation. Almost a billion dollar facelift. Billion with a “B”. They asked me to write signage that let patrons know what was going on as well as let them know that many stores, restaurants and theater were still open for business. Something more than “Pardon our dust” or “Stores still open.”
Please note: These two projects were writing only.
I was also fortunate to be able to create work promoting MOCA exhibits for such amazing artists as Andy Warhol, David Hockey as well as other groundbreaking showings.