My most colorful account. Literally. An amusement park based on the world’s most popular toy and just like the toy, it’s always building. I’ve helped introduce new rides and attractions, a water park, an Aquarium, a hotel and helped open LEGOLAND Florida. Besides TV, Print, Outdoor, Digital, Radio, Social, I’ve named rides and areas, designed logos, helped write their website and even wrote and designed their Holiday cards for years. Every creative brief mentions keeping the LEGOLAND DNA in mind. I like to think there’s a bit of my DNA inside the park.