It started when a neighbor asked me to join his soccer team when I was a kid. I kept playing soccer through high school and competitive men’s teams as an adult. Then as I had kids, I coached them and became a traveling All-Star coach. I was even asked to teach other coaches. What does that have to do with advertising? Well, after I did a few registration flyers for my local region, the American Youth Soccer Organization asked me to do their National Advertising Campaign. For the past several years I’ve served as Pro Bono Creative Director, advising on strategy and doing a lot of the actual work. I’ve done commercials with my own team and also created spots that were brought to life by FOX Sports 1. Having grown up seeing how female athletes were perceived and then coaching my daughter’s teams, I was inspired to create the “Weird” spot. Having women tell me it brought tears to their eyes was the best compliment I’ve ever received.